Retargeting is a powerful technique that lets you target your ads to people who have already visited your website. By tagging your website visitors, you can show them personalized ads based on their level of interest in your company. Retargeting helps you segment your website visitors into groups and use different ad copy and images to appeal to them based on their previous actions on your site. But why should you use retargeting if you are already using paid ads as part of your marketing strategy? Here are four reasons why retargeting can benefit your business:
Increase Your Marketing Reach
Retargeting expands your reach by showing your ads on more websites, exposing your brand and your website to new audiences. This also results in higher brand recall, as people will remember your name and logo more easily. Retargeting also lowers your advertising costs, as you only pay for ads that are shown to a small and targeted group of potential or current customers.
Engage Your Audience
Retargeting allows you to reconnect with your website visitors in a meaningful way. You can tailor your retargeting ads to your users’ needs and preferences, making them more relevant and attractive.
For example, you can show different ads to people who browsed your products, added items to their cart, or completed a purchase. You can also use retargeting to cross-sell or upsell your products or services, or to offer discounts or incentives to encourage repeat purchases.
Build Your Brand Awareness
Retargeting can help you increase your brand awareness and recognition. There is a higher chance for customers to share your ads on their social media channels if the ads match their interests. Customers who visited your site will also recognize your brand more easily when they see your banner ads. Retargeting enables your company to stand out from the competition and establish a loyal customer base.
Boost Your Conversion Rate
According to a Forrester report, 96% of visitors never convert to a lead or sale. Retargeting can help you increase your conversion rate by reaching out to people who have already shown interest in your products or services. Someone who viewed your product already is more likely to buy it than someone who has never seen it before. In other words, you are more precise in your targeting.
Retargeting also allows you to deliver custom content to visitors who visited specific pages on your site. By providing additional information or value propositions to these visitors, you can increase their trust and confidence in your brand and persuade them to take action.
Have you tried retargeting using Google AdWords or another network? Has it had an impact on your content marketing efforts? Share your thoughts or questions in the comments!