Our Projects
Marketing Campaigns
security campaign at u-blox
Created and executed security campaign focused on product positioning portfolio. The first phase of campaign focused on u-blox M9 and F9 platforms anti-spoofing anti-jamming and RF interference mitigation. The campaign included publication of whitepaper, series of webinars for sales and customers, blog posts about security, social media posts, paid advertising on LinkedIn and Facebook, presence on tradeshows showcasing anti-spoofing demo and videos published on social media channels. Security campaign: Goals: To showcase and promote PS-POS platforms M9, F9 , M10 and F10 as product lines offering reliable solutions with enhanced security features. To educate users about security topics and promote u-blox as a thought leader in the security area. Target Audience: Phase 1 of the campaign focused on M8 customers mostly companies from tracking and telematics sector Key Messages: u-blox M9 platform provides spoofing and jamming detection and helps to mitigate RF interference. This means that u-blox chips and modules built on M9 platform are secure and provide the best position even in the most challenging conditions.
Campaigns and Strategy
Rebranding Campaign and Communications Strategy
I headed over the re-branding project for the local pharma and medical device company which included the development of brand image such as mission, vision, values, marketing tagline, and brand identity such as typography, colors, imagery. This included also project management of website redesign. I have also created external communications strategy and re-branding campaign to ensure the new brand is visible and known among SRS Life Sciences customers and stakeholders.
My role included also creating internal communications strategy that focused on creating cultural change among SRS Life Sciences employees.
Employer Branding
Employee engagement and internal communications
I was editor in chief and writer for the SharePoint based internal communications platform for the IT department in Mercedes Benz and Mercedes Benz Financial Services. I have also created change communications strategy for digital change and content marketing plan. My role included also redesign of this platform and project management of moving platform from SharePoint to internal web portal and mobile app that combined news with social media functions.
Copywriting
building thought leadership through content marketing
I wrote a copy for Friesland Campina website featuring one of its main products available on Asian market- Optimel. The website was a part of inbound marketing campaign and aimed at educating middle aged and elderly people living in Hong Kong about the need to take care of their health and the health risk factors associated with the wrong nutrition.
Digital Marketing
digital marketing strategy and content marketing
I managed the project of creating and designing stock trading simulation platform for Millennials. The platform featured news from the financial world and twitter feed where stock trading experts influencers were sharing pieces of advise with younger generation on stock trading. I created digital marketing strategy, content plan and launch campaign that aimed at attracting potential users as well as influencers. The launch campaign included: email campaign, social media posts, launch event, social media contests, participation in tradeshows, flyers, participation in student events. I also created the marketing tagline, copy for the website as well as wrote articles that were published on the page and social media posts.
Ready to build your brand?
Connect with me so that we can talk about your needs, and see how I can help you.
©2023. Milena Majczak. All Rights Reserved.